Why we need to call out casual racism Essay Example for Free

Why we need to call out casual racism Essay For the last couple of centuries, the United States of America has been known to be a country where racism exists. Since the United States of America was founded, racism started to grow in this country. The root of the problem started when landowners started to use black slaves to do their work. Since then white people believed they were the superior race. They treated black people as if they were animals. Yes, the U.S. is a racist country, and, we, as human beings need to unite and work together to eliminate this behavior. What is racism? Racism is not knowing anything about someone when you look at them, but disliking them anyway, not because of who they are, but because of how they look or because of the color of their skin. Racism is cowardly, and more importantly, racism is a weakness and an obvious sign of ignorance. So, what is it that makes us racist? More than likely it is fear of the unknown. In other words, it is lack of education. The only way to overcome this ignorance is to educate each other. Since racism is taught and not passed on by genetics from one generation to another, it is something that needs to be made aware of. Parents have the responsibility of teaching their children about this followed by the school where their children go. Back then if a black person was accused of any wrongdoing by a white person, the black person couldn’t testify against a jury and would always be found guilty without a just trial. Even worse, it was very common in the 19th century and early in the 20th century for black people to be lynched or hung if they were accused of any wrongdoing. How can any country allow such cruel acts to be done to any of its citizens? These acts would remind us of something that was done in ancient times when uncivilized people lived and were barbarians. Racism still exists today as there are many examples that show it. The latest example of this happened in Charlottesville, Virginia, where torch-bearing white supremacists shouting racist and anti-Semitic slogans marched in protest for a Southern monument that was going to be removed. Protesters and counter-protesters collided with each other that resulted in  violence  and chaos. A car driven by a known Nazi sympathizer mowed down a crowd of activists and then fled. The president of the United States is also an example of the racist person. He said that both white supremacists and the people against them were to be blamed for what happened. How can a president try to split the blame for what happened at Charlottesville when clearly there was only one side to blame. He also accused Mexicans of being rapist and criminals during his campaign. The only logical thing to think is that he is a racist person. A plan to eliminate, or at least reduce this behavior needs to be implemented. There needs to be a punishment for people who act in a racist manner in the public. For the first offense, a financial fine has to be given to the person who acted in a racist manner. For the second offense, a higher fine should be given to the person. For the third offense, the person should go to prison for a few days or weeks. During his time in prison, the person should receive classes to help eliminate his way of thinking. There need to be classes in schools that teach students to be friendly with people of different race, and show them why being racist is wrong.

Speech On Black Panthers :: American History

The purpose of the speech I will give today is to make you folks trust government less, any government. (tell them about Canada) I. How much do you guys know about the civil rights era? Well today I will tell you some startling news about the black panthers, one of the people that gave their life for the cause, and Cointelpro, the FBI program that killed him. II. I am not an expert, but have am in love with the topic. I. The Black Panther Party. A. The Black Panther Party was originally named The Black Panther Party for Self-defense. 1. The Black Panther Party was founded by Huey P. Newton, Bobby Seale, and Richard Aoki in October 1966. 2. The name came from a voting drive that was organized. Alabama law required that there is an emblem for illiterate voters, so the mascot for Clark Collage was chosen. 3. They started out in the California bay area as a reaction to the growing crooked cops, blacks not having rights, and the war in Vietnam. 4. They did not fallow passive protest like Martian Luther king; instead they modeled themselves after the Black Nationalism preached by Malcolm X. Also they separated from non-violence and took up arms, being influenced by Robert F. Williams book Negroes with Guns. 5. After Getting out of prison for an assault charge Huey P. Newton returned to Oakland city collage in 1965. He and Bobby Seale grew dissatisfied with the inertia of the Afro-American Association. They began to feel more and more that the political and social climate at the time called for militancy. B. The Black panthers created the ten point program and platform. 1. The program was a list of needs for the survival and advancement in the United States 2. One Survival Program was called "Breakfast for Kids." This program was one of the most effective, it began from a church in San Francisco and spread, the program fed thousands of children throughout the party's history 3. Other services offered were: Clothing, classes about politics and economics, medical clinics, and lessons on self defense. 4. The first draft was adopted in 1966 and went through several revisions the last being finished in 1972, near the end of the Black Panther Party. 5. The Ten Point Program was also adopted by White Panther Party, The Young Lords Party, and The Brown Berets.

Impact of Celebrity Endorsements on Brand Image

Impact of Celebrity Endorsements on Brand Image Introduction Celebrities are people who enjoy public recognition by a large share of a certain group of people. Whereas attributes like attractiveness, extraordinary lifestyle or special skills are just examples and specific common characteristics that are observed and celebrities generally differ from the social norm and enjoy a high degree of public awareness. The term Celebrity refers to an individual who is known to the public actors e. g. (Nana Ama Mac Brown sports figure e. . Michael Essien, entertainer e. g. Sarkodie e. g. ) for his or her achievements in areas other than that of the product class endorsed (Friedman and Friedman,1979). or having wider influence in public life and societal domain. Attributes like charisma, extraordinary life style or special skills, larger than life image and demigod status can be associated with them. It is safe to infer that within a corresponding social group celebrities generally differ from t he social norm and enjoy high degree of public awareness. While Endorsement, is a channel of brand communication in which a celebrity acts as the brand’s spokesperson and certifies the brand’s claim and position by extending his/her personality, popularity, stature in the society or expertise in the field to the brand. In a market with a very high proliferation of local, regional and international brands, celebrity endorsement was thought to provide a distinct differentiation (Martin Roll, 2006). McCracken (1989) defined a celebrity endorser as, â€Å"any individual who enjoys public recognition and who uses this recognition on behalf of a consumer good by appearing with it in an advertisement (marketing communications), is useful, because when celebrities are depicted in, marketing communications they bring their own culturally related meanings, irrespective of the required promotional role. McCracken’s (1989) view also suggests that a symbolic â€Å"match† should exist between the celebrity image and the brand image in order for the celebrity endorsement to be effective. † Consumers with strong self-enhancement goals tend to form self-brand connections to brands used by aspiration groups, that is, groups for which the consumer wishes to become a member (Escalas and Bettman 2003). On the other hand, self-enhancers will be more likely to reject brand associations created by a celebrity endorsement where the celebrity associations are rejected (i. . , a non-aspirational celebrity), compared to consumers who do not have active selfenhancement goals. Ohanian (1991) supports this definition but further stresses that for endorsement to be truly effective, celebrities chosen as endorsers should be Knowledgeable, experienced and qualified in order to be perceived as an expert in the category. Two models were originally identified to explain the process of cel ebrity endorsement. As an endorser, one has to fulfill all the FRED objectives (Rajesh Lalwani, 2006), namely, Familiarity (target market is aware of him, finds him friendly, likeable and trustworthy); Relevance (which says that there should be a link between the endorser and the product as well between the endorser and the audience); Esteem (credibility to the mass); Differentiation (in all his projections, he is seen to be one among the masses, and yet he towers above them. He is different). The use of celebrity endorsement advertising has become an ever-present feature in modern advertising. These days, it's nearly impracticable to surf the Internet, open a newspaper or magazine, or watch television without seeing a celebrity selling something, whether it's cars, phones, medications, cosmetics, jewellery, clothing or even mutual funds and sports apparel. However, the use of celebrity in advertising is not a new phenomenon in Ghana in relation to advertisement; it has been around for several years. Certain persons in the past recognized celebrity endorsement and understood the importance of linking celebrities to brands, even before this was recognized as an important marketing communications tool e. g. To promote his fashion clothing house La Maison Worth, he sought a high society lady and an influencer of the court fashions, Princess Von Metternich, wife of the then Austria’s ambassador to France and close friend of Napoleon’s wife Empress Eugenie. This celebrity’s patronage and connection with La Maison Worth, contributed immensely to the success and status of this couture house, as the most influential in the world at its time. Since then, there has been an intricate relationship to people's identity in such a way in that celebrities are often viewed as a useful endorsement in transferring and communicating the meanings and symbols of a brand image to the general public. Nowadays Companies invest large sums of money to align their brands and themselves with endorsers. Such endorsers are seen as dynamic with both attractive and likeable qualities (Atkin and Block, 1983), and company’s plan that these qualities are transferred to products via marcom activities (Langmeyer & Walker, 1991a, McCracken, 1989). Furthermore, because of their fame, celebrities serve not only to create and maintain attention but also to achieve high recall rates for marcom messages in today's highly cluttered environments (Croft et al, 1996, Friedman and Friedman, 1979). Some brands can reject celebrity endorsement outright and emerge in a better off position than their rivals. The celebrity’s role is the most explicit and profound in incarnating user associations among the above mentioned points. To understand this, it can be analyze by the multiplier effect formula for a successful brand: S=P * D * AV Where S is a Successful Brand P is an Effective Product D is Distinctive Identity AV is Added Values Celebrity endorsements cannot replace the comprehensive brand building processes. As Branding evolves as a discipline companies must be extra cautious to utilize every possible channel of communication rather than just a celebrity endorsement. This therefore could be said that when all other steps in the branding process is followed and implemented, then channels such as celebrity endorsements can provide the cutting edge as it did for Nike and Accenture endorsement romance with Tiger woods until the resent scandal when Accenture redrew its endorsement. What Nike and Accenture did was to use celebrity endorsement as one of the main channels of communicating their brands to a highly focused set of customers. So, Accenture and Nike’s association with Tiger Woods was one of the parts of an ntire branding process that they have been practicing consistently. There are several thousands of examples of celebrity endorsements, majority of these were mostly very expensive e. g. Italian luxury brand Versace has used music icon Madonna and Hollywood stars Demi Moore and Halle Berry in its print adverts between 2005 and 2006. Also West Africa’s communication giant Glo telecommunication uses most musical sensations such a s Samini, Sarkodie, and Asem and other movie stars such as Nadia Buari etc. as the celebrities to endorse their services. Businesses organizations have long sought to distract and attract the attention of potential customers that live in a world of ever-increasing commercial bombardment. Everyday consumers are exposed to thousands of voices and images in magazines, newspapers, and on billboards, websites, radio and television. It has been estimated that about 20% of U. S. ads feature celebrities (Solomon 2009), and the percent of advertisement using celebrities in other countries, such as Japan, is thought to be even higher. Specific Objectives of the research Objective of this study is to reveal and re-establish the positive impact of celebrity endorsement on brand image and find out the most prominent factors this play in the key role in the success of an endorsement. To explore the link between brands and the consumer psyche and to identify how a model which can help any brand to identify the critical key areas to concentrate on while going for any celebrity endorsement. Furthermore, the objective of the research is to understand the impact of these celebrity endorsed advertisements, on the evaluation of product after purchase

The Internets Effects on Reading Essays - 2362 Words

The Internets Effects on Reading NEAdites join me in rejoicing at the National Endowment for the Arts (NEA) report Reading at Risk: A Survey of Literary Reading in America. This report brings into view the dangers of the Internet and foreshadows the impact it and the associated electronic media forms it delivers will have on culture and society. Our only chance is one huge electromagnetic burst that will take it all out from the inside. The act of reading as we traditionally know it is under assault. We must not get caught up in the electronic media and forget that which is important, â€Å"A book must be an ice ax to break the seas frozen inside our souls† is Kafka’s battle cry for reading (Solomon 1994). This quote is echoed by Nomi†¦show more content†¦She doubts even further the validity of the â€Å"statistical style of thinking† which is the basis of the report. Reading reaches far and wide, statistics on reading representing a small component o f the larger whole. The power of reading will continue to represent itself well for those who take the chance. The alarmist cries and the drawing up of sides requires that there must be something to blame. Nick Montfort found the report biased and exclaiming â€Å"The Internet did it!† (2004) . Montfort, himself a writer of serious literary work on the Internet, makes a good point that for all the statistical work that went into the NEA report, the research is lacking in its attempt to link reductions in literary reading to the growth of the Internet. There can be little doubt that reading is a desirable activity the provides enlightenment and growth. It is not however the only activity offering such rewards. Icelanders claim to read more books per capita than any other country (Wood 2004), but they do not have a monopoly on creative thinking in the world. Although the Internet and the content it offers is young and immature, not yet approaching same volume of quality found in bound volumes, it still has a considerable offering for those searching enlightenment and creative thinking. We must not loose sight of the fact that the majority of what is found on the web has been put thereShow MoreRelatedIs Google Making Us Stupid?1151 Words   |  5 Pagesbrains work. In the essay â€Å"Is Google Making Us Stupid?† Nicholas Carr discusses his concern about the internet’s effects on our intelligence. He was once an avid reader, much like many of his colleagues, yet many of them can no longer dive into a thick novel. The power of Google has prevailed in terms of efficiently gaining information, so they all became fonder of scanning than in-depth reading. Carr even provides experimental evidence that people who are browsing the web tend to only stay on theRead MoreEssay about Is Google Making Us Stupid?, by Nicholas Carr1425 Words   |  6 PagesDespite this, Nicholas Carr questions whether Google has a positive impact on the way people take in information. In his article â€Å"Is Google Making Us Stupid?† Carr explores the internet’s impact on the way people read. He argues that the availability of so much information has diminished the ability to concentrate on reading, referencing stories of literary types who no longer have the capacity to sit down and read a book, as well as his own personal experiences with this issue. The internet presentsRead MoreThe Internet Makes Us Shallow1309 Words   |  6 Pagesgeneral use† and that because we have become so accustomed to using it , we have been subject to its effects on our cognition and comprehensive depth (Carr 116). The Internet has become an essential part of society without which we seemingly can’t function; although, because of it, our functionality has suffered. Throughout his argument, Carr very thoroughly supports his claim of the Internet’s effects on the human brain citing numerous experiments and much experimental data on the subject. His argumentRead More Online News and Print’s Future Essay1712 Words   |  7 PagesOnline News and Print’s Future The Internet’s influence on our lives has spread throughout. Researching, shopping, job searching, and more can all be done with a keyboard and a few clicks of a mouse. But this ease of use casts a shadow on the future of printed information. The Web’s instant knowledge has changed our reading and writing habits and has made print media seem old-fashioned. One of the first industries to lead the change was journalism. As the Web expanded in the mid 90’s, onlineRead MoreThe Internet s Influence On Cognition Essay2322 Words   |  10 Pagesthe way I used to think.† These daunting words were echoed by Nicholas Carr, author of the non-fiction , â€Å"The Shallows: What the Internet is Doing to Our Brains.† His work has received both acclimation and criticism for exploring the extent of the internet’s influence on cognition. While Carr argues that the internet is indeed responsible for rewiring our brain leading to negative implications, others be lieve that the internet can be tailored to generate long-term benefits, and some believe that itRead MoreIs Google Making Us Stupid?1748 Words   |  7 Pagesinternet for information gathering such that it has now become difficult to concentrate on reading large sections in texts. The author believes that the network destroyed his ability to deeply read and understand the text since he can no longer stay focused to read books like â€Å"War and Peace†. In my point of view, I endorse the author’s argument that the network actually destroys people’s capacity of in-depth reading. Carr’s main point was to bring the public’s attention to a seemingly unknown topicRead MoreTechnological Er The Internet s Effect On The Human Brains Neural Pathways1566 Words   |  7 Pages Technological Era: The Internet’s Effect on the Human Brains Neural Pathways The twenty-first century has been an era of such grand advancements in technology. From the invention of the two way video calling application, Skype, to the multi useful Apple iPhone, technology has created a less patient, multi tasking, more connected to the world around them, consumer. Walking down the street, people are constantly checking in with their technology, whether it its responding to a text, replying to anRead MoreEssay on Synthesis on Smart Phones730 Words   |  3 Pageshidden in a huge wall of text. This is hard because they are accustomed to one line answers provided from the internet. The article â€Å"Lazy Eyes† explains that the internet’s various distractions make people skim or skip reading big blocks of text. Doing this on the internet has carried over to the way we read everything. It makes reading long sections of a book for a single answer much more difficult because we are unintentionally skipping or skimming long paragraphs. This is not t he first time ourRead MoreThe Internet Effect: How Has It Affected You?1645 Words   |  7 Pagesbusiness.brbrGiven the Internets original purpose is to share information, it is no wonder that the most important asset of the Internet is the wealth of information that can be found on the Internet (Maney 3). Information previously found only in libraries and encyclopedias is now available on the Internet; in addition, news, weather, and movie listings are also made available on the Internet. Internet users constantly remain informed of the world around them by reading news from the New York TimesRead MoreIs Google Making Us Stupid? Essay889 Words   |  4 Pagesquoting authorities, and referring to research that has been done on the topic. With his presentation of evidence, along with his unbiased language, I believe Carr is effective in supporting his claim. Even though Carr is writing about the negative effects of the Internet on our brains, he is not against technology or the Int ernet. He demonstrates this by saying â€Å"the Web has been a godsend to me as a writer. Research that once required days in the stacks or periodical rooms of libraries can now be done